Your Own Good Judgment Tells You:
In that quiet hour when the hustle of the day
is over and the last clerk has said "good night",
does the wraith of your own Good Judgment
ever come to you and say:
"My friend, that cash that you count and
balance daily — which you guard so carefully
against mismanagement and theft is only 5%
of your working capital . . . Are you watching
the remaining 95%?
"The money invested in customers' accounts
represents approximately 20%. Can you tell
me this minute how much each customer owes
and the total outstanding? Do you get a trial
balance daily? Are statements mailed promptly?
Do collections keep pace with sales?
"Yet cash and accounts receivable are only
one quarter of your working capital. There is
another single asset three times as large, three
times as important — the merchandise upon
your shelves. It represents probably 75% of
your total investment.
"Mere good business demands that you know
each day how large this merchandise invest'
ment is—whether sales are falling behind pur-
chases—whether costly items are standing idle
while new stock is moving. Not to know is
"Why not watch all of your investment?
Don't claim that this will take too much of
your time or call for extra help. Listen to me
—your own Good Judgment! The local Bur¬
roughs man has a simple plan which will give
you the vital figure-facts of your business every
day — in less time—with less labor—and at
lower cost. Call him nowl"
BURROUGHS ADDING MACHINE COMPANY, 6286 SECOND BLVD., DETROIT, MICH.
Burroughs Adding Machine
of Canada, Limited,
Sales and Service Offices
in all Principal Cities
of the World
FOR. EVERY FIGURE